2016年3月21日 星期一



EMERYVILLE, Calif. & CHICAGO--(BUSINESS WIRE)--Peet’s Coffee & Tea and Intelligentsia Coffee today announced an agreement in which Peet’s will acquire a majority stake in Intelligentsia, the pioneer of the third wave coffee movement. Intelligentsia will continue to operate independently and have full access to Peet’s resources and scale. Intelligentsia co-founders Doug Zell and Emily Mange as well as co-owner Geoff Watts will retain a significant stake in the business and stay actively involved in the company’s operations. Peet’s will continue to pursue its growth strategy across its retail cafes, wholesale and grocery. Terms of the transaction were not disclosed. 
EMERYVILLE加州和芝加哥--(美國商業資訊)--畢茲咖啡宣布已達成協議將收購知識分子咖啡的多數股權,而知識分子咖啡是第三波咖啡風潮的先驅者。知識分子咖啡會繼續獨立運作,並有充分的機會運用畢茲咖啡的資源。知識分子咖啡的原聯合創辦人Doug ZellEmily Mange以及合夥人Geoff Watts將保留大多數的持股,並積極保持公司的營運。畢茲咖啡將透過經營咖啡連鎖店零售、批發來追求其咖啡經營成長策略,而交易條件的內容沒有公開。

“We’re excited to welcome Intelligentsia to the Peet’s family as the growth of the super-premium coffee market continues to explode in the U.S.,” said Dave Burwick, president and CEO of Peet’s Coffee & Tea. “It’s driven by 18-34 year-olds who are more affluent, purchase premium brands from other categories like craft beer and pressed juice, and seek variety and new experiences. To capture more than our fair share of this market, it’s important that we offer differentiated craft coffee brands with unique propositions and appeal. Peet’s and Intelligentsia, along with Stumptown, which we recently signed an agreement to acquire, are highly complementary brands and businesses that collectively satisfy the desires of the new coffee connoisseur.”
畢茲咖啡的總裁兼執行長Dave Burwick說:「很興奮能邀請知識分子咖啡進入畢茲的大家庭,可讓美國高端咖啡市場有爆炸性的成長,這影響的客群是18-34歲、經濟狀況富裕、會購買像是手釀啤酒及現壓果汁這種獨特品牌、尋求各種新體驗的人。為了在這個市場獲得更多的客人,重點是我們必須提供有別於其他咖啡品牌的獨特主張和訴求。畢茲咖啡、知識分子咖啡以及樹墩城咖啡最近簽署了併購協議,讓這些互補性強的品牌和企業來滿足這些新的咖啡行家。

Intelligentsia, founded in 1995 by Doug Zell and Emily Mange, is a super-premium coffee roaster and innovative retailer based in Chicago with roasting operations in Chicago, Los Angeles and San Francisco. With 10 coffee bars across Chicago, Los Angeles and New York, Intelligentsia is known for its Direct Trade coffees, culinary coffee experiences and education.
知識分子咖啡是在1995年由Doug ZellEmily Mange創辦,其總部兼烘焙廠位於芝加哥,而在芝加哥、洛杉磯和舊金山有超一流的烘焙廠和創新的零售商。在芝加哥、洛杉磯及紐約有十間咖啡店,而知識分子咖啡著名於生豆直接貿易、沖煮咖啡的體驗及教育。

“Intelligentsia is built on the vision of creating a remarkable coffee experience," said Doug Zell, founder of Intelligentsia Coffee. "Each step of the process is considered and is as important as the step that preceded it. It begins at the source, working alongside the best producers in the world, moves through our thoughtful coffee roasting and quality assurance, and lands in the hands of the most well trained and skilled baristas that deliver our carefully crafted coffee to our customers. Also, Peet’s respects our vision and shares our same values. Emily and I both spent many years in the Bay Area and watched first-hand as Peet’s scaled their business while staying committed to their quality and craft. Peet’s is where I started my career in coffee and I’m delighted to be working with them again.”
知識分子的創辦人Doug Zell說:「知識分子咖啡的願景是創造非凡的咖啡體驗。每一個程序都是經過考慮,跟之前的步驟一樣重要,從咖啡源頭開始,與世界最棒的咖啡農合作,再來是透過我們咖啡烘焙技術及品質保證,並由這些受過良好訓練、有好技術的頂尖咖啡師來為我們的顧客做出好咖啡。畢茲咖啡也尊崇自己的願景並傳遞相同的價值觀,Emily和我在舊金山灣區花了許多年觀察,這些第一手資訊成為畢茲咖啡品質及技術的業務規模,畢茲是我咖啡事業的起點,而我很高興能再一次跟他們共事。」

Peet’s, Intelligentsia, and Stumptown have a number of the world’s most renowned coffee experts and pioneers in Doug Welsh (Peet’s), Doug Zell (Intelligentsia), Geoff Watts (Intelligentsia) and Duane Sorenson (Stumptown). “There are no individuals in the world who know more about coffee sourcing, roasting, trends or the coffee consumer than our team, and we are thrilled to have them help guide our growth in the years ahead,” added Burwick.
畢茲、知識分子、樹墩城有世界最知名的咖啡專家,像是畢茲的Doug Welsh、知識分子的Doug Zell、知識分子的Geoff Watts、樹墩城的Duane Sorenson。畢茲咖啡的總裁兼執行長Dave Burwick說:「世界上沒有任何人比我們的團隊更懂咖啡的訪豆、烘豆、咖啡趨勢及銷售,而我們很高興他們能帶領我們在最前端成長。」

Skadden, Arps, Slate, Meagher & Flom LLP served as legal counsel to Peet’s while Piper Jaffray served as financial advisor and Kirkland & Ellis LLP acted as legal counsel to Intelligentsia.

Skadden, Arps, Slate, Meagher & Flom LLP是畢茲咖啡的法律顧問,Piper Jaffray是知識分子咖啡的財務顧問,而Kirkland & Ellis LLP則是知識分子咖啡的法律顧問。


Peet's Coffee & Tea is a U.S. specialty coffee company founded by Alfred Peet in 1966 in Berkeley, California. Mr. Peet grew up in the coffee trade and moved to America from Holland after World War II. His coffee style was unlike anything Americans had ever tasted before - small batches, fresh beans and a superior quality roast that is rich and complex. Mr. Peet's influence of the artisan coffee movement inspired a new generation of coffee entrepreneurs, including the founders of Starbucks. Today, Peet’s Coffee upholds its commitment to high quality and freshness by sourcing the world’s best beans, roasting in small batches, and maintaining a strict standard of freshness through its unique direct store delivery network.
畢茲咖啡由Alfred Peet1966年在加州柏克萊創辦的美國精品咖啡公司,Peet生長於咖啡貿易的環境,並在二次大戰後從荷蘭移居美國,他的咖啡風格不像其他美國人過往品嘗到的-而是少量、新鮮豆子、豐富與多樣的優良烘焙。Peet的影響帶來了咖啡運動,激勵了新世代咖啡的創業,包括星巴克的創辦人。如今畢茲咖啡透過使用世界上最好的咖啡豆、少量烘焙,並透過其獨特的直接到店配送服務保持豆子的新鮮度,嚴格的標準堅持其高品質和新鮮度的承諾。

Peet's continues to grow its business through its retail, grocery and e-commerce channels while maintaining the premium quality of its coffee. Peet’s is a private business owned by JAB Holding Co. For more information visit www.peets.com. To access Peet’s full store list, go here.

畢茲咖啡透過零售、商店與電子商務平台來拓展業務,以維持其咖啡的高品質,畢茲咖啡也是JAB Holding的私營企業。可參考畢茲的網站www.peets.com,分店的資訊www.peets.com/stores/peets-stores/stores-store-list.html


Founded in 1995 by Doug Zell and Emily Mange, Intelligentsia Coffee is a specialty coffee roaster and retailer with coffee bars in Chicago, Los Angeles, and New York, and roasting facilities in Chicago, San Francisco and New York. With direct relationships spanning the globe for over a decade, Intelligentsia sources and develops naturally sweet coffees from some of the best producers in the world. The company is recognized as an industry pioneer for its creation of the Direct Trade purchasing model, groundbreaking coffee bars, and award winning baristas. For more information visit http://www.intelligentsiacoffee.com.
1995年由Doug ZellEmily Mange創辦,知識分子咖啡是精品咖啡烘豆商及零售商,在芝加哥、洛杉磯及紐約設有咖啡店,而在芝加哥、舊金山、紐約則有烘豆設施,而十多年來遍布全球的直接貿易,使得知識分子可從最好的咖啡農手中得到世界最好自然甜美的咖啡。這間公司是公認的業界先驅,為著它建立的直接貿易採購模式、開創性的咖啡店以及屢獲殊榮的咖啡師。可參考知識分子的網站http://www.intelligentsiacoffee.com

Come True Coffee咖啡苗翻譯

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